Why Aussie Businesses Need Human Copywriters for SEO

Hey, Aussie small business owners! Are you struggling to create SEO-friendly content that connects to your target multicultural audiences despite using AI? 😩 If your website’s copy isn’t hitting the mark, it’s time to change. Here’s why hiring a human copywriter specialising in multicultural marketing could be the solution you need when it comes to creating audience-specific content:

1. Deep Cultural Sensitivity

A human copywriter, particularly one specialising in multicultural marketing, has a deep understanding of cultural nuances. Ex. Are you looking at reaching out to women aged 35–50 from the Chinese community? Or are you targeting #SAHMs of young kids from the #ArabicCommunity or #IndianCommunity? They can help you reach the right audience by crafting culturally appropriate content, something AI struggles to do.

2. Creativity and Originality

Human copywriters bring creativity and originality to their work. They can think outside the box, develop and connect two unique concepts, and inject personality into the copy. AI-generated content often lacks this level of creativity and can feel repetitive. Do you want to just fill pages on your website? Or do you want to connect with people and make sales?

3. Emotional Connection

Humans have an innate ability to understand and convey emotions. A human copywriter can create content that connects with readers emotionally. This connection fosters a stronger bond between the audience and the brand. AI-generated copy tends to be more clinical and less engaging emotionally.

4. Strategic Thinking

Human copywriters can tailor their content to align with broader marketing goals. They understand the importance of tone and grasp the significance of voice and brand identity. This ensures that every piece of content fits seamlessly into the overall marketing strategy.

5. Adaptability and Flexibility

Human copywriters can adapt their writing style to various contexts and audiences. They can be flexible in response to feedback or changes you give them. AI-generated content, on the other hand, often lacks this flexibility and adaptability.

6. Offer Personal Experience and Expertise

Experienced human copywriters draw on their personal experiences. This is especially true if they come from a multicultural background with lived experiences. They also use industry expertise to inform their writing. This depth of knowledge allows them to create more authentic content. AI, on the other hand, relies on existing data and patterns, which may not always be up-to-date or relevant.

7. Give Visibility to your business

It is simple. If your copy doesn’t get noticed, then your target audience doesn’t read it. If they don’t read it, you can’t make sales. A copywriter will help you write SEO-friendly and culturally nuanced copy that will grab the audience’s attention.

8. Allows you to do what you’re best at

You started this business because you specialise in something. Your business can get a higher ROI if you free up your time for what you’re brilliant at. Hire an expert to do what they’re best at. Win-win!

An AI-generated copy can be useful for idea generation. However, only human copywriters can create nuanced content that emotionally connects with your readers. They achieve this while understanding cultural nuances. Especially if you are looking for culturally sensitive copy that resonates with your CALD (Culturally and Linguistically Diverse) audiences, and gets you sales; hire a human copywriter with a specialisation in #MulticulturalMarketing.

#AIvsHumans #FreelanceCopywriter #ArtificialIntelligence